PR and digital communications officer

Job description

Responsible to: communications manager

Team: fundraising and communications

Hours of work: full time, two-year fixed term contract

Place of work: home-based – with occasional in person visits for team meetings

Salary: £26,000

Holidays: 25 days annual leave plus your birthday and all bank holidays

Benefits: working from home allowance, Simply Health cash plan, 3% pension contribution, death in service insurance and learning and development opportunities

Closing date for applications: applications will be considered on a rolling basis

About Re-engage

Re-engage is a charity that is positive about older age and committed to fighting loneliness so that people can have social lives and friendship groups however old they are. We inspire and enable meaningful connections and shared experiences within communities across the UK for people over 75 facing loneliness and social isolation.

Our volunteers work together to create better communities and help to enrich the lives of our members by giving them something to look forward to.  Older people who may have felt very alone now feel valued as individuals, continue to form friendships, and have groups that give support. We make sure that people know they are important well into their old age.

Respectful, determined, warm, pioneering, and local: we are Re-engage and we are bringing generations together.

Our vision is a world where no one is ever too old to make friends and enjoy social interaction.

Our mission is to work within communities to end social isolation and loneliness in older people.

Role purpose

Re-engage volunteer-led tea parties provide a lifeline for lonely and isolated older people across the UK. During the pandemic these monthly social gatherings had to be suspended and they are now re-starting as life returns to normality.  Many of our tea party groups lost both volunteers and older people during the pandemic.  As the charity’s PR and digital communications officer, you will be responsible for recruiting older people and volunteers to our services across the UK through our digital platforms, local media, volunteer jobs boards and any other relevant platforms.

This crucial role is key to building our reputation as one of the UK’s leading voices on older people. Reporting to the communications manager, and working closely with other members of the communications team, you will be responsible for using social media and google advertising to recruit guests and volunteers and for securing coverage of our work in local press. You will also have a remit to help gather case studies for use on our website and regular e-newsletters.

You’ll drive up the quality of our written content and media reach through continuous test, review and optimisation.

Our communications team is made up of the communications manager, communications officer, media and PR officer and social media officer. The function reports into the director of fundraising and communications.

Key responsibilities

Social media advertising

  • Plan, build and execute social media advertising campaigns to drive recruitment of guests and volunteers to our nationwide tea party groups and other services.
  • Working closely with the communications manager and social media officer, contribute to the development and delivery of a social media strategy that supports the charity’s goals.
  • Plan, generate and share engaging content in alignment with the wider communications plan and the Re-engage brand.
  • Source imagery and write copy for all tea party social media advertising campaigns and on occasion, campaigns for our other services.
  • Create weekly social media reports that focus on results.

Google advertising

  • Manage existing google ads campaigns.
  • Create new campaigns for tea party recruitment and other services.
  • Perform weekly reports of ad account performance and adjust campaigns when necessary.
  • Analyse, diagnose and prescribe solutions for future google advertising campaigns.

Media and PR

  • Work alongside the charity’s media and PR officer to develop a PR strategy to support the recruitment of older people and volunteers to tea party groups and other services.
  • Secure local and regional media coverage to recruit volunteers and older people to tea party groups and other services.
  • Answer media enquiries and build relationships with journalists.
  • Contribute to reports of media coverage.
  • Contribute to building a bank of diverse case studies for media, sensitively interviewing older people, volunteers and sector professionals to show the impact of our work and the issues older people face.
  • Work with partners for maximum media coverage.

You may be required to undertake any other duties that fall within the nature of the role and responsibilities of the post. There may be occasional out of hours work required.

Person specification

Essential

  • Excellent written and verbal communication skills, with the ability to communicate effectively in a wide range of audiences.
  • Experience of working in a busy communications team.
  • Experience managing social media advertising channels across Facebook, Instagram, LinkedIn and Twitter and of creating engaging content.
  • Experience managing Google ads campaigns.
  • Experience using Canva or Photoshop to create eye catching graphics.
  • Broad awareness of best practice and emerging trends in digital and social media.
  • Demonstrable commitment to collaborative teamwork.
  • Excellent organisation skills and attention to detail with the ability to manage a varied workload and work to tight deadlines.
  • Experience of writing press releases and securing coverage across a range of print and online media.
  • Experience of responding to and acting on press enquiries.
  • Ability to identify and create newsworthy stories.
  • Experience of interviewing people about sensitive topics.
  • Excellent organisation skills and attention to detail with the ability to manage a varied workload and work to tight deadlines.
  • Enthusiastic and positive outlook.

Desirable

  • Experience of using Photoshop.

How to apply

Please send your CV and covering letter to info@civitasrecruitment.co.uk.

Contact us

We have teams across the UK.

Address

Re-engage
7 Bell Yard
London
WC2A 2JR

Freephone:

0800 716543

Office phone:

020 7240 0630